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Handmade
Hand set, two tone, and the work we are known for.
This is the collection our name is built on. Every piece is hand set and worked in two tone, with a level of craftsmanship you can feel in the finish, the kind a machine has never managed to fake. It is where you will find our blue rhodium, green rhodium and pink stone designs, the ones buyers ask for us by name. Each colour is laid by hand, so no two pieces come out exactly alike, and that small difference is exactly what lets them command more on your counter. When a customer wants something they cannot find in every other shop, this is where you send them.
Lux
The six gram look, at three to four grams.
Lux is the art of looking like more while weighing less. Made through fine casting, each piece carries the presence and scale of six gram jewellery in just three to four grams of gold, set with delicate lab cut colour stones that throw light beautifully. For your customer, it reads as a bigger, richer piece that still sits feather light on the ear or the neck. For you, it means a stronger margin on every sale and a range that moves quickly because it gives so much for the weight. This is smart luxury, the kind that keeps buyers walking back in.
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Lab Grown
Our finest work, in solitaires.
This is the top of everything we make. Our lab grown solitaires are the finest quality that leaves our workshop, cut and set to a standard we are proud to put our name on. Every stone carries the same fire, the same hardness, the same brilliance as a mined diamond, simply grown over months instead of drawn from the ground. For a new generation of buyers who care about a lighter footprint and a sharper price, it is the same sparkle, chosen with intent. Exclusive, exacting, and built to be the piece a customer remembers.
916
Light 22 carat, easy to stock, quick to sell.
916 is the workhorse of a good showcase, the gold that keeps a counter turning. It is genuine light 22 carat, the deep warm yellow Indian families have trusted for generations, made with low making charges so it stays gentle on the capital you lock into stock. Light weight means more designs for the same money, and more designs means more reasons to buy. It sells fast, reorders easily, and rarely sits still on the shelf. This is the steady, dependable gold that earns its place again and again.
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9 carat
Something for every customer.
Not every sale is a wedding, and 9 carat is made for all the days in between. These are sweet, budget friendly pieces, most sitting between four and eight thousand rupees, so there is always something within reach no matter who walks through the door. It is real gold at a price that says yes to the first-time buyer, the gift shopper, the young customer starting their very first collection. Nobody has to leave empty handed. For you, it is the easy, high-volume range that turns browsers into buyers and quietly fills the space between your bigger sales.
Natural Diamonds
Formed by the earth, over an age the mind cannot picture.
A natural diamond is the rarest thing in the case, and every buyer feels it the moment they hold one. Formed deep in the earth across a stretch of time no one can truly imagine, each stone is one of a kind and impossible to repeat. This is the collection for the customer who wants the real thing, the once-in-a-lifetime purchase, the piece bought to be kept and handed down. It carries weight in every sense: in value, in permanence, in the pride of owning something the earth took that long to make. When a sale is about legacy, this is where it belongs.
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